PreVEnting and ReDucing the tExtiles waste mountain in the MED area

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PreVEnting and ReDucing the tExtiles waste mountain in the MED area

VERDEinMED

Program:

Interreg Euro-MED- Project ID: Euro-MED0200343

Acronym:

VERDEinMED

Project Partners:

1. Centre for Research and Technology Hellas (Ptolemais)-CERTH

2. Anonymi etairia diacheirisis aporrimmaton Dytikis Makedonias-DIADYMA S.A

3. Ribera consortium- CRIB

4. Technological Corporation of Andalusia- CTA

5. Technological Centre for the Textile and Clothing Industry of Portugal- CITEVE

6. E-institute- E-ZAVOD

7. Confindustria Umbria- CONF

8. League for the environment- Legambiente

9. FASK

10. Bulgarian Fashion Association- BFA

Duration:

Start: 21/11/2023

End: 21/07/2026

Description:

While the challenges and opportunities of used textiles are increasingly in the spotlight of governments, industry, and civil society, considerable system changes are required to transition towards a circular economy for textiles and clothing (T/C). Local, regional, national governments can and should play a pivotal role to create the right conditions and incentives to accelerate this transition. In order to close the textiles loop all players within the T/C value chain need to be able to create a viable business case.

In their engagement processes, governments will need to include those organisations that have not yet been part of the solution: those in charge of the end-of-use textiles value chain such as waste management companies as collectors, sorters, recyclers, but also endusers who will be involved in the co creation process of new products.

VERDEinMED will present an analytical framework to study the successful implementation of circular business models, identifying the needs in terms of business model innovation, technological innovation and social innovation, and the enabling conditions of policy and behavioural change. VERDE project will show the full pallet of a threefold support service addressed to civil society, industry and policy makers indicating tailor made interventions needed for this transition. Starting with the reformation the industry to use sustainable practices,orienting the demand towards conscious consumption it will conclude by defining a policy framework to support the transition of the T/C sector towards sustainability and circularity.

The ecosystem thus created, will be sustained through the Verde Bussola, a Green Compass integrating the creation of regional hubs, knowledge platform and support service into a single entity, bringing together experts and knowledge from different locations in order to prepare the framework for the constitution of knowledge and competence centers as a one stop shop in each region.

DIADYMA’s role:

DIADYMA will provide expertise and guidance to public authorities and other actors on how to make reuse centres sustainable and successful enterprises. This will be implemented during the VERDE Academy events, as a separate session or break out group. The purpose of the VERDE Academy is to develop strong interaction, collaboration and networking among public entities, private entities and other stakeholders. Also, VERDE Academy will develop strong interaction, co-learning opportunities and chances for networking amongst all participants to find replicable solutions to mutual challenges, with a view to define circular fashion policies.

In addition, DIADYMA will support requirements on the supply of sustainable products (through public procurement) and contribute to awareness-raising amongst citizens (B2C events) and development of skills in sustainable textile production (support service).Last but on least, DIADYMA will be engaged in the policy procedures contributing to target setting and the development of mandatory sustainability criteria at regional level through sector-specific legislation, such as drafting of the region’s new Integrated Solid Waste Management Plan (ISWMP).

Budget:

2.848.602,00€

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